PROJECT
Vitamin Ballet
Vitamin Ballet is a performance-focused wellness brand created for dancers and active consumers seeking a more elevated approach to daily health. Studio Ceini developed the brand strategy, visual identity, packaging direction, and digital presence to position the brand at the intersection of performance and luxury.
THE BRIEF
Brand Strategy
Visual Identity
Packaging Direction
Digital Presence
Social Media Direction
Create a wellness brand that feels credible within the performance category while elevating the visual language to stand out in a crowded, clinical space.
CEINI'S ROLE
WHAT WE CREATED
Brand Strategy
Visual Identity
Packaging
Digital & Social
THE OVERVIEW
A cohesive brand system designed to position Vitamin Ballet at the intersection of performance and luxury. The identity balances timeless elegance with clarity and trust, creating a foundation for long-term growth across all touchpoints
